The Made in Florence Tour

Made in Florence represents a tradition of quality, elegance, and artisanal craftsmanship recognized worldwide. Each product is born from the combination of manufacturing expertise, attention to detail, and aesthetic culture — values that make Florence an authentic symbol of Italian excellence.” This tour includes a visit at the Salvatore Ferragamo shoe museum which displays photos, sketches, trademarks and a collection of shoes designed by Salvatore and his daughter. Historically, the brand has been closely associated with iconic figures such as Audrey Hepburn, Marilyn Monroe, and Princess Diana, helping to shape an image of sophisticated and understated elegance. The tour includes a visit to the Farmacia of Santa Maria Novella, that opened to the public in 1612 and still preserves 14th century frescoes. It sells the original Dominican monks’ products like perfumes, soaps, and “medicines”. A visit to the nearby Church of Santa Maria Novella is also included.

Meeting point

At the Statue of Cosimo Medici on Horseback

Pickup

Pickup is offered, or you can meet at the starting point.

Ticket type

Mobile or paper ticket accepted

Operated by

ACCORD Italy Smart Tours & Experiences

• Wheelchair accessible
• Infants and small children can ride in a pram or stroller
• Public transportation options are available nearby
• Transportation options are wheelchair accessible
• All areas and surfaces are wheelchair accessible
• Suitable for all physical fitness levels
• Other services available upon request and payment of relevant supplement
• The tour can be extended to 4 hours for shopping in the nearby Via Tornabuoni