The Florence Pottery Experience: Factory Tour & Masterclass

Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years. When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands. We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.

Meeting point

The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.

Pickup

Everyone meets at the starting point; there is no pickup.

Ticket type

Mobile or paper ticket accepted

Group size

Up to 6 travellers

Operated by

La Galleria Nuove Forme d'Arte

• Infants and small children can ride in a pram or stroller
• Service animals allowed
• Public transportation options are available nearby
• Suitable for all physical fitness levels
• Children must be accompanied by an adult
• Very easy to reach by train with a 20min ride from Florence