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Heineken Experience Amsterdam With Optional Rooftop Access

4.11,175 reviewsAttraction tickets

  • 1h 30m
  • Guided in English
  • Instant confirmation
  • Mobile ticket

Highlights

The Heineken Experience is a brand experience located in Heineken®’s oldest brewery in the heart of Amsterdam. The brewery closed in 1988, and today, this historic building offers a unique venue where guests can learn all about Heineken®. Discover the history of the HEINEKEN Company, the brewing process, a tasting room and the Heineken® brand. Conclude the tour by enjoying 1 Heineken and learn about the best way to taste and enjoy your Heineken® beer. With a Heineken® Tour + rooftop ticket, you start with the 1.5-hour Heineken® tour incl. 1 drink. Afterwards, you can access the rooftop bar and terrace, which hosts Heineken's creative innovation hub, Heineken Studio, where you can explore the future of brewing innovation. Above all, you can relax with your included drink while taking in one of Amsterdam’s most breathtaking views from the exclusive roof terrace (2 drinks incl. with this option)

Inclusions

What's included

  • Rooftop Only Ticket with 2 drinks, no Heineken Experience Tour (if option selected)
  • Combo Ticket: Heineken Experience Tour + Rooftop Access including 2 Drinks (if option selected)
  • Heineken Experience Tour including 1 Drink (if option selected)

What's not

  • Food & additional drinks

Itinerary

  1. The Heineken Experience is housed in the first built Heineken brewery in the city centre of Amsterdam. In 1988 the brewery closed due to inability to cover high demand and since 1991 it has been welcoming visitors from all over the world. Now, it is a guided journey through the world of Heineken®. You can discover the history of the HEINEKEN Company, the 4 natural ingredients of our beer, the brewing process, a tasting room, the Heineken® brand and the partnerships with UEFA Champions League and James Bond. And of course at the end of the tour you can enjoy 2 Heinekens or learn how draught the perfect Heineken®. The Heineken Experience is a guided tour in English. It is also possible to download the Heineken Experience app in 9 different languages. There are also tablets for rent that feature the app.

    Admission included

Cancellation

All sales are final. No refund is available for cancellations.

Reviews

4.1

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Ratings come from 1,150 reviews collected by our booking partner. They are travellers' own words, in the order they were written — never reordered to flatter the experience.

Showing reviews written in English.

  • 5Excellent

    The whole experience was amazing, from start to finish. We can't thank Jakub, andjani and Jordan enough... They made the experience stand out for us, especially Jakub who went the extra mile and is a lovely human being. Thank you for putting up with us!!

    alisonsZ2699GTvia Tripadvisor

  • 5Great tour

    Emma was a great guide, very relaxing and informative introduction to this city. I recommend bringing a jacket

    Morgan_Wvia Viator

  • 5An Amsterdam Must Do

    An Amsterdam must do. The tour was great fun, the guides know their facts and are very entertaining. The trip to the Rooftop Bar for unique views across Amsterdam are worth the extra cost.

    lauratL155QXvia Tripadvisor

  • 5Beautiful view great people and the best beer!!

    Took a wonderful tour of Heineken along with a canal cruise. Prior to coming to Amsterdam my husband had an accident and broke 3 ribs. Upon arriving at Heineken for the group tour we met Alex who provided us with a wheelchair and our own personal tour guide (Ricardo). We couldn’t get over how kind and accommodating each and every person we met was!! Heineken obviously knows how to hire the best people!! The tour was extremely enlightening and Riccardo made it exceptional!! Bravo Heineken!! Bravo Alex!! Don’t miss out on this gem of a tour with exceptional views from the rooftop!!

    michelegR1257HXvia Tripadvisor

  • 1Disappointed customer

    To find the stop at the train station was very difficult. A dozen of people told us where to go to catch it. We waited 2 hours and no tour. Finally found the tour and sightseeing kiosk and was very disappointed. Finally got on the bus after 2 this afternoon, and now we will not be able to go on the boat tour. Not enough time before they close. Very very disappointed with this hop on hop off in Amsterdam. I have done many all over the world and this one is the worst

    Krys_Jvia Viator

  • 5Fun but informative. The...

    Fun but informative. The staff’s infectious energy ensured we felt the Heineken vibe! It as a fun way to spend an afternoon!

    Jacquie_Cvia Viator

Know before you go

Pickup
Everyone meets at the starting point; there is no pickup.
Ticket type
Mobile or paper ticket accepted
Group size
Up to 15 travellers
Operated by
Heineken Experience
  • Wheelchair accessible
  • Infants and small children can ride in a pram or stroller
  • Public transportation options are available nearby
  • Transportation options are wheelchair accessible
  • Suitable for all physical fitness levels
  • Visitors under 18 are not allowed to do the Heineken® Tour
  • Please note that Saturdays can be very busy (please choose another day if possible, or arrive before 12:00 to avoid waiting in line)
  • You must arrive at your designated reserved time

How it compares in Amsterdam

  • Its from-price is 62% below the median of the 100 attraction tickets we list in Amsterdam.
  • It is shorter than most of them.
  • By number of reviews it ranks 8 of 100.

About Amsterdam

Amsterdam rings its golden-age centre with tree-lined canals, gabled houses and bridges, packing great art and easy cycling into a compact city.

The canal ring, dug in the seventeenth century, curves around the old centre in concentric arcs: Herengracht, Keizersgracht and Prinsengracht, lined with tall merchants' houses. The Jordaan, just west, is a maze of small canals, courtyards, brown cafés and independent shops, and the Anne Frank House stands on the Prinsengracht at its edge.

Top-ranked sights in Amsterdam: Amstel River, Skinny Bridge (Magere Brug), Anne Frank House.

See all 2120 experiences in Amsterdam

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