All Blacks Experience: Interactive Guided Cultural Tour

Highlights

Inclusions

Itinerary

1. The All Blacks Experience in Auckland is a guided journey into New Zealand’s unique Māori culture and the spirit of the legendary All Blacks and Black Ferns rugby teams. Perfect for sports fans and newcomers alike, it’s a chance to explore the values of teamwork, respect, and cultural pride that define New Zealanders. Led by an enthusiastic guide, you’ll hear from rugby legends, enjoy interactive games, and feel the energy of a replica changing room. Walk the players' tunnel and witness the powerful haka, a traditional Māori performance symbolizing strength and unity, providing a fascinating connection to the country’s indigenous heritage. More than just the sport of rugby, this experience offers a deeper understanding of New Zealand’s identity and culture.

   Admission included

Cancellation

Free cancellation up to 24 hours before the experience starts, for a full refund.

Reviews

Ratings come from 298 reviews collected by our booking partner. They are travellers' own words, in the order they were written — never reordered to flatter the experience.

Showing reviews written in English.

• 5A must do when in Aukland!

  This excursion is well worth your time and money! We didn’t know much about rugby going in but this experience has made me a HUGE All Blacks and All Blacks Ferns fan! These New Zealand teams are truly the best in the world. We were left in awe of the incredible men and women that make up these teams. There are games to play to judge your skill and knowledge of rugby. You can try your skill at kicking and throwing a rugby ball. Spoiler alert, it is not as easy as it looks!

  Jeffrey_MSeptember 2026via Viator

• 5Great Interactive Experience

  A great experience. We had a fantastic guide very knowledgeable but also made it fun and interacted with the audience throughout. As well as listening to the guide there a short films to watch and interactive experiences throughout the tour. I would highly recommend.

  Sally1515September 2026via Tripadvisor

• 3Overpriced For What You Get

  The tour guide was great and some of the exhibits were interesting but others weren't relevant (tapping balls on a screen?) or were overdone (the Haka doesn't need booming drums.) I imagine this would've been a lot more interesting in a large group but there was only 3 people on the tour I did so the games were a little lacklustre.

  R9644BHstuartdAugust 2026via Tripadvisor

• 5All blacks expo

  Amazing experience, even if you don’t follow Rugby you will still enjoy it. There is a history and culture that you also learn. Our guide was brilliant, he used humour as he spoke making everyone laugh.

  212susanjAugust 2026via Tripadvisor

• 5A moving experience

  Wow absolutely awesome! The guide was the best! I took my elderly parents as my mum’s father (my Poppa) was an All Black in 1945. We got to get a photo of poppas name on the wall. This was truly a moving experience I had a year or two sitting in the locker booth watching past legends speak about how they felt wearing the jersey.

  Passenger02320291202August 2026via Tripadvisor

• 5Fun Experience For Our Family

  Our family of 4, including a 15 year old girl and 17 year old boy, enjoyed this experience. Let me start by saying that we knew NOTHING about rugby or the All Blacks. It really gave us a feeling of how highly regarded the team is in New Zealand and gave us knowledge of the sport. We all had a blast in the interactive experience at the end. My son and daughter even got a little competitive on the speed section. I was very impressed by the Haka and honoring of the Indigenous. We were not able to see an All Blacks game, but we did see the Tall Blacks and seeing the Haka live was fantastic. All in all, I suggest if for a fun way to learn a bit about the local team, or, as for us, a bit about the sport!

  candicedD3524VKJuly 2026via Tripadvisor

Know before you go

How it compares in Auckland

• Its from-price is 25% above the median of the 12 attraction tickets we list in Auckland.
• Its length is typical for the group.
• By number of reviews it ranks 3 of 12.
• The operator lists free cancellation on it.

About Auckland

Auckland, New Zealand's largest city, spreads across an isthmus between two harbours, dotted with volcanic cones, beaches and island-studded bays.

The Sky Tower rises above the central city and the waterfront, where the Viaduct Harbour and Wynyard Quarter are lined with restaurants and yachts, fitting Auckland's nickname, the City of Sails. Mount Eden and One Tree Hill, two of the many volcanic cones scattered across the city, give panoramic views.

Top-ranked sights in Auckland: Auckland Harbour Bridge, Waiheke Island, North Head Historic Reserve (Maungauika).

See all 900 experiences in Auckland